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How to Create an Effective Marketing Plan-Part Two

Marketing approaches


Now that you know the elements of the plan, you need to figure out how you are going to reach that target customer. Aside from traditional print and broadcast media, here are three tech-driven marketing channels that many of today's business owners utilize.

Social media
Social media has become an essential part of businesses' marketing plans because every type of customer is on some type of platform, such as Facebook, Twitter, Google+, LinkedIn and other networks. Small business owners can feel overwhelmed at the possibilities but should focus on the ones that can benefit them the most.

Email
Though email marketing may not be a new concept like social media marketing, it is an effective and popular choice for many small business owners. Companies can implement email-marketing techniques in a number of ways, including using newsletters, promotional campaigns and transactional emails. Companies such as JSender and Constant Contact make it easy for companies to manage their email campaigns. For help choosing an email marketing service, visit Business News Daily's buyer's guide.

Mobile
The popularity of smartphones and tablets has helped change the way companies target their customers. Since people have the devices with them nearly all the time, companies are looking to implement strategies that reach customers on their gadgets.

Monitoring results

Creating a well-defined list of budgets, goals and action items, with appropriate personnel assigned to each item, can help make your marketing plan a reality. Think about how much you're willing to spend, the kind of outcomes you expect, and the necessary tasks to achieve those outcomes.



Email: sales@SourceEC.com.my
Website: SourceEC.com.my


原文見: How to Create an Effective Marketing Plan-Part Two | SourceEC - Corporate Gifts Malaysia | Promotional Gifts | Door Gifts Blog
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