How to Create an Effective Marketing Plan-Part One

Most small business owners know the importance of a business plan, which outlines your company's course for success. One crucial element of that plan is your marketing strategy.

Because this strategy is buried in the larger business plan, many small business owners may not give marketing the time, research and attention it deserves, assuming that they know their customer base and how to reach them. But an in-depth and detailed approach to laying out your marketing strategy can reveal opportunities from a new audience or potential product line, pitfalls in pricing, competition reaction, and potential reach.

At its most basic, a marketing plan describes who your customers are, where they get information and how you are going to reach them. Robert J. Thomas, a marketing professor at the McDonough School of Business at Georgetown University, said the development of a marketing plan requires that you complete four specific tasks:

1. Develop a very clear and focused insight into why a potential customer would use your business.
2. Identify your target customers.
3. Identify competitors that would also want your target customers.
4. Write down your brand-positioning statement for your target customers.

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原文見： How to Create an Effective Marketing Plan-Part One | SourceEC - Corporate Gifts Malaysia | Promotional Gifts | Door Gifts Blog