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Tapping Into the Gift Market

Tapping Into the Gift Market

Naturally, the year-end holiday season is a boon to e-tailers. But what about the rest of the year? Your customers purchase gifts year-round-and designing your site to appeal to gift buyers at all times will invite sales.

Believe it or not, consumers buy the majority of gifts outside the peak November-December holiday period.

So how do you appeal to these gift buyers? You can start by making it easy for customers to purchase gifts. Add a gift suggestion section to your site (and keep it updated), offer a gift registry service, sell gift certificates and gift cards or messages, and offer gift wrap.

Thinking of implementing or improving your gift strategy? SourceEC suggests limiting the number of categories. Having many categories might seem like a good way to give customers choices, but remember: "Everything in moderation,". It's also a good idea to start small gifts. "The more gift options you have, the better," Lilien continues. "But developing a basic gift section on your site is a nice way to start." You can always add to it later.


原文見: - | SourceEC - Corporate Gifts Malaysia | Promotional Gifts | Door Gifts Blog
Tapping Into the Gift Market Reviewed by Unknown on 9:30 AM Rating: 5

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