Other Ways You Can Market Your Business

Other Ways You Can Market Your Business

• Carry a handful of brochures and business cards to hand to people in elevators, hallways and even on the street who will stop and comment on the basket you're carrying.
• When you meet someone with the potential to become a good customer, send them a complimentary basket with your brochure and several business cards.
• Rewarding customer referrals with a discount or small gift can be a smart investment--one that builds client relations and encourages future referrals.
• Christine M. periodically schedules a day to make cold calls in industrial parks or office buildings. She takes a brochure, her business card and any pertinent seasonal information, and visits as many businesses as she can.
• Be sure gift basket recipients know how to reach you when they need to send a gift by including your company name and telephone number in or on every basket you prepare at least three times.
• Help your customers find reasons to send gift baskets by promoting lesser-known holidays. Just about every occupation has a "day" to honor it.
• Direct-mail advertising is an excellent tool for gift basket businesses. One business owner sends a postcard to her entire database at the beginning of every month. If there's a holiday during that month, the card focuses on gift ideas for that holiday. If it's a no-holiday month, the card might focus on birthdays or an area of her business that's been slow.

Email: sales@SourceEC.com.my
Website: SourceEC.com.my

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