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The Impact of Corporate Gifting in Business

The Impact of Corporate Gifting in Business


There is no doubt that gift-giving is another way to strengthen bonds with family and friends, but it can also help establish and enhance critical business relationships - both external and internal - making it a cost-effective means of recognizing activities that benefit the business.

Research conducted by the Promotional Products Association International (PPAI) revealed that businesses in the habit of giving away gifts were twice as likely to increase their chances of being contacted by the recipients as compared to those that did not have a gift programme.




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原文見: - | SourceEC - Corporate Gifts Malaysia | Promotional Gifts | Door Gifts Blog
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