Corporate Gift Spending Increases

Corporate Gift Spending Increases

The annual corporate gift-giving report released this week by ASI shows companies that are rewarding employees with cash or gifts this holiday season are spending an average of $44, up nearly 16% from 2014. Further, companies thanking clients plan to give Business Gifts averaging $48, up 9% from 2014. Food or beverages are the most popular items for customers and prospects, followed by useful office items like pens, calendars and power banks. According to ASI’s 7th annual Corporate Gift Spending Report, nearly one-quarter of all companies giving gifts to employees said they will spend more than $100 on each employee gift this year, versus 18% in 2014.

Once again, the leading employee gifts are gift cards and cash bonuses, followed by food and beverages, and apparel. “What struck me the most about the 2015 results is that companies are spending more overall on employee gifts than on client gifts, most likely in an effort to retain top talent in a robust job market when employees have more choices,” said Nate Kucsma, ASI’s market research director.

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