New Data Reveals 1 in 3 People Buy Holiday Gifts Because of Social Media

For the retail industry, the holiday season represents a mixture of excitement and anxiety–increased shoppers and sales also mean more customer questions and problems. This holiday season, a growing number of those issues will arise on social media. In fact, new data from Sprout Social, a social media management platform for businesses, found that that the average retailer will receive 3,140 social messages this holiday season–30 percent more than last year.

According to the report, social media’s influence reaches beyond customer service issues; it is now an integral part of the research and gift-buying process. One in three people surveyed said that social media impacts their gift purchasing and requesting behavior during the holidays. Once they’ve unwrapped their presents, 30 percent of respondents said they’re likely to post about a gift they receive on social media.

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原文見： New Data Reveals 1 in 3 People Buy Holiday Gifts Because of Social Media | SourceEC - Corporate Gifts Malaysia | Promotional Gifts | Door Gifts Blog