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A Brief History of Gifting

At first, there was the diary and the calendar, then there were pens and scarves. I would imagine that the very first gift was a fresh and fragrant bouquet of flowers, which still grabs the recipient. But pen drives have become so commonplace, journalists are known to place them on garage sale (facts often sound like fiction or use them as pellets on non-suspecting strangers). Stress balls have taken a backseat after a spike in popularity. Sticky notes have done their time, coffee mugs and flasks are making cupboards full, sun shades have taken the shine out of gifting.

Go for practical and innovative as a thumb rule. We are in the travel industry, so a multi-charger makes for a handy gift. Portable mobile chargers are always a hit since smartphones run low on battery so fast these days. Two years ago, an environmentally friendly hotel brand sent me a potted plant – I loved it and it is still on my desk, thriving.

Come to think of it, there is no better gift than the experience that a hotel or destination or airline could provide. And that’s the reason many brands are staunch believers in gifting the product experience. (No matter how luxurious or modest this experience may be, it is the best way to reach your partners.)


原文見: A Brief History of Gifting | SourceEC - Corporate Gifts Malaysia | Promotional Gifts | Door Gifts Blog
A Brief History of Gifting Reviewed by Unknown on 9:30 AM Rating: 5

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