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Usher in A New Season of Gifting

The underwhelming opening ceremony of one of the major attractions in Dubai, has got me thinking about gifting. How much is enough? Am I perhaps doing too much? Am I doing too little? What is the right gift for the recipient? Is there a right gift at all?

In our industry, gifting is not limited to the year-end. We are armed with ideas and creativity (and might I say budgets?), and are eager to leave a lasting impression on clients, partners and stakeholders. It is, therefore, a nifty challenge that we face – how do we stand out with something that is unique, something that has more value as a keepsake, something that is not just re-gifted away to a distant cousin or casual acquaintance.

This is a question that haunts the industry, before important meetings, before exhibitions and events. You may be ahead of the game if the art of gifting is not something that gives you sleepless nights. Corporate gifting is more closely associated to brand impressions than we would like to believe.


原文見: Usher in A New Season of Gifting | SourceEC - Corporate Gifts Malaysia | Promotional Gifts | Door Gifts Blog
Usher in A New Season of Gifting Reviewed by Unknown on 9:30 AM Rating: 5

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