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Best Marketing Books To Give As Gifts

Have a co-worker, employee or client you need a gift for? Choose some books below from our list of best marketing books (and sales books) this season. Most of the books below were published in 2014, with fresh and up-to-date information.

Hooked: How to Build Habit-Forming Products “Hooked” by Nir Eyal with Ryan Hoover introduces the concept of the Hooked Cycle — i.e., the process of how a customer gets addicted to a certain product or service. Hooked shows you how purchase decisions are emotional and how you can turn behaviors into habits — habits for buying your products. Fellow business owners will appreciate this innovative approach. This book gets an impressive 90-point rating out of 100, from us.

Brand Famous: How to Get Everyone Talking About Your Business “Brand Famous” shows how some businesses are able to make repeated sales and others aren’t — even if their products are on a par with one another. Branding is the answer, says author Linzi Boyd. This book gives you tips for improving your brand through real life examples. Admire a client who might value learning more about branding? This book gives a little oomph to stand out from the competition.

Duct Tape Selling: Think Like a Marketer – Sell Like a Superstar John Jantsch of Duct Tape Marketing fame gives guidance on how to integrate marketing and sales in a small business. The answer, he says, is that marketing must improve its relationship building (traditionally sales’s role) and sales must get better at message building and delivery (traditionally marketing’s role).

The Best Damn Web Marketing Checklist, Period! Stoney deGeyter’s detailed Web marketing checklist is much more than a checklist. It’s 219 pages, with 675 action items. It’s a learning guide and checklist in one. ntrepreneurs, marketers and anyone who wants to build a world-class Web presence will thank you for this book.


原文見: Best Marketing Books To Give As Gifts | SourceEC - Corporate Gifts Malaysia | Promotional Gifts | Door Gifts Blog
Best Marketing Books To Give As Gifts Reviewed by Unknown on 9:30 AM Rating: 5

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