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Which Companies Match Gifts Most?

For employees and nonprofits alike, matching gifts is the gift that keeps giving.

When companies match the donations that employees make to nonprofits, the result is a powerful employee engagement tool that supports nonprofits and employees alike. For nonprofits, studies have shown that matching gifts serve as an incentive in fundraising appeals and lead to increased donations. For employees, matching gifts programs are meaningful benefits that help attract them to companies and then keep them wanting to stay.

According to Double the Donation, a firm that advises nonprofits and companies regarding matching gifts programs, about 65 percent of Fortune 500 companies (and many others) match employee donations. But some companies are far more active at contributing matching gifts than most, and that’s because their employee participation rates in matching programs are higher.

Mentioning matching gifts in fundraising appeals results in a 71% increase in the response rate and a 51% increase in the average donation amount prior to receiving matching gift funds.

Clearly, when looking at the wide variability in participation rates even amongst the top matching companies, it is clear there is little consistency amongst the performance of these programs from company to company.

So what can companies do to spike participation rates in their matching gifts program?

Double the Donation suggests that, above all, companies need to do a better job of promoting their programs. More so than location or number of employees, internal promotion dictates the success of any individual matching gift program.

Double the Donation also encourages companies to include a matching gift offer in year-end giving appeals, which increases response rates. They cite a test in which results showed the control that received a solicitation featuring a matching gift garnered a 37% higher response rate, 54% more revenue and a 63% higher average gift.

Double the Donation is careful to note that because of the wide fluctuation in programs, it’s tough to say which company is “best” at matching gifts.

But whatever the programmatic structure, success only comes from high engagement. So companies should make sure that employees are well aware of the generous benefit of matching gifts that doubles down on giving back.


原文見: Which Companies Match Gifts Most? | SourceEC - Corporate Gifts Malaysia | Promotional Gifts | Door Gifts Blog
Which Companies Match Gifts Most? Reviewed by Unknown on 9:30 AM Rating: 5

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