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Gifts for Clients

You should send something small to all of your company’s clients at least once a year. Gifts keep you at the top of clients’ minds year round, writes Forbes contributor John Hall. And even as some company’s cut back in recent times due to the economic crunch, others continue to be convinced gift giving is important for maintaining relationships, reports the Sacramento Business Journal.

If your company has a small number of clients, or a small number of clients with particularly large accounts, you should try to customize their gifts as much as possible. Pay attention to each client’s habits or get some information from the sales people who have dealt with them.

For instance, if a client orders wine during dinner meetings, wine is a safe choice. If you’ve met with the client over golf, then a small token from their favorite course could be more appropriate. These personalized gifts can make your clients feel like they’re special and really important to your business.

But if your business has too many clients for you to manage individual purchases, smaller more general items will do. Just avoid cheap promotional items like pens or notepads with your business logo. Even a handwritten card seems more genuine than these purely promotional items.

You should also cater the timing of the gift giving to particular clients. Some clients, for instance, might not celebrate Christmas. You can ask clients if they do, without any specific questions about their religion or beliefs. But try to cater your gift giving to your clients’ preferences rather than your own.

Alternatively, you might consider sending a gift to clients during another time of year. You could send a gift after the completion of a large project, a new product launch, or another type of milestone.

But be sure to avoid sending gifts during inappropriate times. For instance, if you’re currently trying to close an account with another company or are involved in a bidding war with a competitor, sending a gift could send the wrong message.






Email: sales@SourceEC.com.my
Website: SourceEC.com.my


原文見: Gifts for Clients | SourceEC - Corporate Gifts Malaysia | Promotional Gifts | Door Gifts Blog
Gifts for Clients Reviewed by Unknown on 9:30 AM Rating: 5

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