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Avoid These 4 Business Gift-Giving Faux Pas

Avoid These 4 Business Gift-Giving Faux Pas

In the business world, gift-giving provides incredible intrinsic and financial rewards. But finding the perfect gift takes a considerable amount of thought -- even for those of us who develop gifting plans for a living.

1. Don't go beyond your recipient's assistant or spouse.

Social media sites and Google can tell you almost anything about a person’s career path and interests, but your contact’s assistant is an underutilized resource. Assistants aren’t gatekeepers; they’re trusted partners who know the person and his or her family intimately. So, send the same -- or a better -- gift to your recipient's assistant to earn trust and strengthen your relationships.

Spouses are also fair game. But sending gifts to kids makes recipients uncomfortable. Spare the kids unless you’ve met them -- it’s better to appreciate the inner circle than invade it.

2. Don't try too hard.

People love persistence, but going 10 extra miles can seem desperate. Don’t spend beyond what you would on a nice dinner, a round of golf or sports tickets. If you fork over an amount more than $100 to $1,000 per gift, people will think you’re trying too hard.

I have sent large personalized gifts in the thousands of dollars to try to land a meeting with a large prospective university client, only to have the gifts sent back. They were labeled “too nice and over the top,” and I got a “we’re going in a different direction” response. It was a blow to the ego and the wallet.

3. Don't encroach on personal style.

While your gift should speak to the person, some items can be too personal style-wise. It’s hard to gauge a person’s taste, size, preferred color scheme or mood. Sending jewelry, high-fashion clothing or accessories that totally miss the mark could lead to an awkward interaction.

In an attempt to wow the CEO of a big construction company, I sent him and his wife expensive leather laptop bags. I didn’t hear anything and couldn’t keep myself from asking him about it. He said that the bag wasn’t really his style; he couldn’t see himself carrying it. I was disappointed -- I loved the costly bag, and it was now going to sit in a closet and go to waste. It was a good lesson that style items can backfire.

4. Don't plaster images onto items.

People love seeing their names on customized shirts, license plates and college buildings. But that excitement doesn’t extend to photographs or other personalized images. Placing an image on a gift can look strange, and people will generally be picky about which images immortalize them. Leave the person’s vacation photos to social media; stick with names and initials.

Once you’ve sent a personalized gift, follow-up is equally important. Get an email confirmation from the company that helped you execute your gifting campaign. Look for a thank-you note, but know that clients who love their gifts will post about them on social media, comment on the gifts months later and take photos of themselves with them. A response like this is a sure sign you nailed it.


原文見: - | SourceEC - Corporate Gifts Malaysia | Promotional Gifts | Door Gifts Blog
Avoid These 4 Business Gift-Giving Faux Pas Reviewed by Unknown on 9:30 AM Rating: 5

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