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Inside One Startup's Fight to Rid the World of Lame Corporate Gift Bags

Large business conferences are rarely fun experiences. But what's worst is the outward marketing within them.

Aside from the forced networking and stale background noise, these events are overflowing with free, heavily branded "swag," gift bags and tchotchskies. This gear tends to be cheaply made, largely useless, random items like coffee mugs and pens or t-shirts that sport a company's brand.

The longtime belief behind corporate gift bags has been that they can leave an impact, something worth remembering, so that a new contact will be more willing to engage in a business relationship post-conference. But nothing in this transaction is based upon data; there is no business intelligence surrounding branded trinkets, so it's all essentially done blindly.

Ultimately, in a truly digital age, it may be fair to suggest that corporate gift bags are simply becoming obsolete. And that's why marketers are now also turning to software to finally rid the world of lame corporate gift bags.




Email: sales@SourceEC.com.my
Website: SourceEC.com.my


原文見: - | SourceEC - Corporate Gifts Malaysia | Promotional Gifts | Door Gifts Blog
Inside One Startup's Fight to Rid the World of Lame Corporate Gift Bags Reviewed by Unknown on 9:30 AM Rating: 5

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