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Some Datas of ASI Survey

The annual corporate gift-giving report released today by the Advertising Specialty Institute® (ASI) found 44% of companies are rewarding employees with gifts or cash this year. And, while companies are spending a little less overall on client gifts, they're thanking more customers and prospects in 2016.

The surveyed companies thanking employees for their year-long efforts with a holiday gift or cash plan to spend a median of $45 per employee, a dollar more than last year, ASI's nationwide Corporate Gift Giving Study found.

The survey found 32% of companies plan to dole out gifts to customers this holiday season, compared to 37% last year and 42% in 2014. The number of companies thanking employees has remained steady the last two years.

The majority of companies (80%) are planning to spend the same amount as last year on all gifts, while 11% will increase their spending, ASI's survey found. Half of survey respondents will spend $45 or more per employee, while half will only spend $25 or more per customer/prospect, down from $34 last year.

Cash bonuses and gift cards remain the two most popular gifts for employees, with cash on the rise (9% increase over last year) and gift cards falling (5% decrease). Food or beverages and apparel are the next two most popular employee gifts.

When it comes to customer gifts, food or beverages remain the top choice for nearly half (47%) of companies, a decline of 6%, suggesting companies are looking to other gifts like calendars, apparel and drinkware, along with tech gifts like a VR headset or 2.4Ghz drone.

Seventy percent of gifts given will come with company logos, an increase over last year.

ASI found 4% of companies plan to spend $250 or more per client, on higher-end gifts like a four-season cooler table kit, which is an all-in-one end table, bar table and cooler from Showdown Displays.

About a quarter of companies will not give gifts to employees, while a third remained unsure at the time of the survey, sent October 26-November 6 to decision-makers at companies throughout the U.S. Over a third (36%) of companies will not give gifts to customers, and 32% are not sure.

About ASI
The Advertising Specialty Institute (ASI®) serves a network of 23,500 suppliers, distributors and decorators in the $22 billion promotional products industry.


原文見: Some Datas of ASI Survey | SourceEC - Corporate Gifts Malaysia | Promotional Gifts | Door Gifts Blog
Some Datas of ASI Survey Reviewed by Unknown on 9:00 AM Rating: 5

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