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Companies Reveal What They Spend on Workers' Holiday Gifts

Companies will spend more rewarding their employees than they do on their clients this holiday season. Corporate gift-giving never goes out of style and is often rewarded with repeat orders.

Spending more on employees than clients is typical of previous years. It’s normal for employers to spend more on employees than clients or prospects. The researchers found that the most common gifts for clients include food and beverages, including food baskets and tins of popcorn with a company logo. Gift cards, cash and apparel were the top gift choices for employees. A majority of gifts for both clients and employees, however, are expected to brandish a company logo.

Nearly 80 percent of those surveyed this year plan to include their company logo on their holiday gift or its packaging. Giving gifts to clients and employees serve a very important purpose for companies, the researchers say. Nearly 63 percent of surveyed respondents say giving client gifts directly improves relationships with clients.

Survey respondents say giving gifts to clients and prospects results in sales and leads, but that goodwill is the greatest reward. Building good relationships with clients and just saying 'thank you for your business' are still considered sound business investments for most companies. At this special time of year, it’s heartening to see that the Grinch is in short supply when it comes to corporate gift-giving. No matter what the economic forecast, rewarding employees for their hard work and thanking clients for placing orders remains a wonderful way to spread a little cheer.

The research was based on a nationwide cross section of company decision makers in gift-giving decisions.


原文見: Companies Reveal What They Spend on Workers' Holiday Gifts | SourceEC - Corporate Gifts Malaysia | Promotional Gifts | Door Gifts Blog
Companies Reveal What They Spend on Workers' Holiday Gifts Reviewed by Unknown on 9:00 AM Rating: 5

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