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Corporate Gifts Sector Expected to Expand 20% to P120m in 2016

Companies are expected to increase the use of corporate gifts as an advertising and marketing tool this year, according to a fair organizer.

World Expos and Concepts Inc., the country’s biggest organizer of suppliers of promotional gifts, said the sector was expected to generate P120 million in projected sales for the year.

It said this would be 20 percent higher than P100 million sales the sector earned in 2015.

“The sector’s growth seem to run parallel to the growth of the economy. Companies have increased their budget for advertising and marketing over time which is a good outlook for the economy, as well,” said World Expos and Concepts general manager Raquel Romero.Romero said even as the economy slowed down, gift-giving was not expected to stop.The corporate gift sector generated an estimated P100 million in sales last year, up from P80 million in 2014.“Companies tend to rationalize the budget but gift-giving does not end. This habit is very Filipino, very Asian,” said Romero.

She said the burst of economic growth was also rapidly allowing the emergence of new markets for products and services.

“Already, new businesses are competing head-to-head to establish the newest most recognizable brands. This has consequently spurred marketing and advertising spending, which now has an unprecedented projected growth rate of 11 percent among the fast-track Asian countries,” she said.

Advertising and marketing also engaged traditional media such as billboards, television and print ads for promotional activities.

Corporate gifts, however, have steadily increased its share in advertising and marketing over the last 29 years.

Gifts have also evolved over time from traditional umbrella, mugs, pens and notebooks to more relevant and more personal gifts, according to Romero.

World Expos and Concepts said trending in 2016 were electronic gadgets, travel accessories, gourmet food, organic items, disaster-preparedness kits, eco-friendly, gifts with stories and branded gifts for esteemed clients.The event is the biggest and longest running corporate gift show in the Philippines. More than 100 companies and suppliers are expected to join the fair.


原文見: Corporate Gifts Sector Expected to Expand 20% to P120m in 2016 | SourceEC - Corporate Gifts Malaysia | Promotional Gifts | Door Gifts Blog
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