Corporate gifts: trash or treasure?

Corporate gifts: trash or treasure?

Whether it’s a branded pen given at a trader’s exhibition or good bottle of wine at an end of year function, corporate gifts and branded products aim to create front-of-mind awareness. But, as marketing budgets continue to shrivel, can you count on a mass-produced item to make existing and potential clients remember your brand?

The goal of the gift - your choice of gift should always be dependent on the intended audience. It should add value to the receiver and aim to make them feel appreciated

Gifts can’t go without… - if you are planning to give gifts or promotional items the most important thing is to ensure your logo and contact details are visible. There is no point in handing out a pen with no details, it’s a waste of money and won’t achieve any marketing goals. If there’s limited branding space, ensure those two things are clearly visible, if you have more space other details can be added, but you don’t want to overdo the information either. 

Choosing an item - Lots of gifts like pens and USB have been done to death and will continue to be done. People won’t throw these items away, they do have a lifespan, but eventually they will find their way to the back of a drawer or into a jar. because these items are usually bought in bulk at limited cost, care should be taken in selecting something useful. We encourage people to try and source local products in favour of mass-produced items.

Email: sales@SourceEC.com.my
Website: SourceEC.com.my

原文見： - | SourceEC - Corporate Gifts Malaysia | Promotional Gifts | Door Gifts Blog